The ASR Group® family of companies is the world’s largest refiner and marketer of cane sugar. ASR Group® companies are owned by Florida Crystals Corporation, a Florida-based agricultural company that farms sugarcane on more than 190,000 acres of land in South Florida and produces raw, refined and specialty sugars.
We believe that when sustainably farmed, milled, transported, refined and packed, cane sugar has a pivotal role in regenerative agriculture and supplying renewable energy, prospering diverse communities, and bringing joy to food and drink for all.
Our value chain begins with sugarcane, a tall grass that thrives in tropical and subtropical climates and takes 12 months to mature before harvesting. Farmers grow sugarcane, which they then deliver to a local mill for processing. Farming operations are either managed by independent farms or by the mills that process the cane.
Sugarcane processing begins at the mill. Mills are located close to farms to ensure the sugarcane’s freshness when processed. Mills process sugarcane into raw sugar that is either sold directly to consumers (if produced in a food grade sugar mill) or sent to a sugar refinery for further processing. Both our sugar mills in Mexico and Belize produce food grade sugar for direct consumption.
Our refineries in the USA, Canada, the UK, Portugal, Italy, and Mexico process raw sugar from our mills and third-party mills. Through the refining process, large quantities are processed into a range of sugar products such as granulated, liquid, brown and powdered sugars.
Products are packaged and shipped to both industrial and retail customers. The former also receive product in bulk.
Our sugar is transported by a range of vehicles, including trucks, railcars, barges and ships.