WEST PALM BEACH, Fla. (April 22, 2023) - Today, ASR Group – the world's largest refiner and marketer of cane sugar – announces the release of an improved easy baking tub with new features for its legacy brands, Domino® Sugar and C&H® Sugar. The easy baking tub is a new packaging format for sugar that offers more convenience for bakers and benefits related to sustainability. The reinvented packaging uses 28 percent less plastic than the previous round canister design, reducing transportation emissions by 65%, and includes instructions on how to recycle. This is the first time easy baking tubs will be available in-store at participating retailers across the United States.
Enhancing the baking experience, the tub holds approximately 8 cups of sugar that can be scooped and leveled directly from the container to a mixing bowl and can be refilled using Domino® Sugar or C&H® Sugar bags. The tub features a click-to-close hinged and the rectangular shape makes storing simpler than ever with a stackable design made for your pantry.
"The in-store launch of the easy baking tub and expansion to brick-and-mortar accessibility demonstrates our commitment to increase convenience for consumers," said Suzzette Arroyo, Director of Brand Management. "The easy baking tub was conceived with home bakers in mind to inspire baking love, and the flip-up lid and easy-to-scoop canister makes in-home baking a breeze."
New easy baking tubs are in stores now for both Domino® Sugar and C&H® Sugar. The tub will replace the previous round canister design supporting efforts to reduce the product's carbon footprint and provide added convenience for bakers.
Domino® Sugar is available across the Eastern United States. To find a location in your area carrying Domino® Sugar, please visit https://www.dominosugar.com/store-locator. C&H® Sugar is available across the Western United States. To find a location in your area carrying C&H® Sugar, please visit https://www.chsugar.com/store-locator.