We are sweetening the shelves of U.K. supermarkets with the launch of our Lyle's® Golden Syrup Flapjacks!
These ready-to-eat flapjacks are crafted with the same unmistakable, deeply comforting richness of Lyle’s Golden Syrup, a kitchen staple since 1883. A beloved British treat dating back to the 1600s, flapjacks have traditionally been homemade with rolled oats, often featuring Lyle's Golden Syrup as a key ingredient. We have perfected the recipe, bringing a new level of indulgence to this classic snack.
These gloriously gooey and generous treats first launched at Sainsbury’s and Ocado stores.
“The best flapjacks have been made with Lyle’s Golden Syrup,” said Nick James, Marketing Director. “Now, with our first foray into original Lyle’s treats, we’ve truly mastered the flapjack formula, delivering a great-tasting product made with all the care and quality you’d expect from Lyle’s. We saw a gap in the market and have developed a product that unlocks more value from the Lyle’s brand.”
Get ready to enjoy this delectable new offering from a brand synonymous with quality and taste for more than a century.
“We’re sure that our flapjacks, crafted with the care and quality you’d expect from Lyle’s, can simultaneously provide a great tasting product for consumers and bring the power of the Lyle’s brand to a segment that doesn’t have a clear brand lead,” said Nick.