Our History

Florida Crystals Corporation and Sugar Cane Growers Cooperative of Florida, two family-owned sugarcane farmers and millers, came together in the late 1990s and formed a strategic partnership to begin large-scale refining of their raw sugar. The collaboration laid the groundwork for what would become the world's most successful and innovative cane sugar company: ASR Group.

Florida Crystals, which owns ASR Group, was founded by the Fanjul family in Florida in 1960 as a sugarcane farming and milling company. Its first harvest of 4,000 acres in Palm Beach County yielded 10,000 tons of raw sugar. The family has a long tradition in sugarcane, dating back to 1850 in Cuba, and they understood the key to success meant expanding their land holdings to secure a supply of sugarcane for their mills. Today, the company farms more than 190,000 acres in Florida where it owns two sugar mills, a sugar refinery, a packaging and distribution center and a rice mill.

Florida Crystals’ early commitment to sustainability led it to pioneer organic sugarcane farming in the United States, and it continues to be the only producer of certified organic sugar grown and milled in the U.S. Florida Crystals is also the largest Regenerative Organic Certified® farmer in the U.S. Florida Crystals has also been a forerunner in the renewable energy sector. In Florida, it also owns and operates one of the country's largest biomass power plants, which produces clean, renewable energy from sugarcane fiber, or bagasse, that powers its sugar operations and provides green electricity to the municipal power grid.

Our Timeline