Our Sustainability Vision & Strategy
We aspire to be the most sustainable and ethical sugarcane company in the world, for now and for generations to come.
We Have Built Our Sustainability Strategy on 3 Pillars:
01Environmental Sustainability
We will ensure ecological integrity in the environments we touch, maintaining and restoring environmental systems as we consume from them
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02Social Sustainability
We will leverage our unique position within our communities to champion sustainability, from the fundamental to the everyday initiatives
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03Governance
We will lead by example, as our executive leadership actively and openly guide the company in a sustainable direction
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Within Our 3 Pillars, We Have Identified 6 Focus Areas to Drive Our Sustainability Efforts:
Our Impact
ASR Group is the world’s largest cane sugar refining company. ASR Group is owned by Florida Crystals Corporation, a Florida-based agricultural company that farms sugarcane on more than 190,000 acres of land in South Florida and produces raw, refined and specialty sugars.
Our Family of brands
As the largest cane sugar refiner in the world, we must use our influence and impact to tackle the biggest ethical and environmental challenges in our industry.
We believe that when sustainably farmed, milled, transported, refined and packed, cane sugar has a pivotal role in regenerative agriculture and supplying renewable energy, prospering diverse communities, and bringing joy to food and drink for all.
Our Value Chain
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FARMING
Our value chain begins with sugarcane, a tall grass that thrives in tropical and subtropical climates and takes 12 months to mature before harvesting. Farmers grow sugarcane, which they then deliver to a local mill for processing. Farming operations are either managed by independent farms or by the mills that process the cane.
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MILLING
Sugarcane processing begins at the mill. Mills are located close to farms to ensure the sugarcane’s freshness when processed. Mills process sugarcane into raw sugar that is either sold directly to consumers (if produced in a food grade sugar mill) or sent to a sugar refinery for further processing. Both our sugar mills in Mexico and Belize produce food grade sugar for direct consumption.
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TRANSPORT & LOGISTICS
Our sugar is transported by a range of vehicles, including trucks, railcars, barges and ships.
Our Value Chain
FARMING
Our value chain begins with sugarcane, a tall grass that thrives in tropical and subtropical climates and takes 12 months to mature before harvesting. Farmers grow sugarcane, which they then deliver to a local mill for processing. Farming operations are either managed by independent farms or by the mills that process the cane.
MILLING
Sugarcane processing begins at the mill. Mills are located close to farms to ensure the sugarcane’s freshness when processed. Mills process sugarcane into raw sugar that is either sold directly to consumers (if produced in a food grade sugar mill) or sent to a sugar refinery for further processing. Both our sugar mills in Mexico and Belize produce food grade sugar for direct consumption.
REFINING
Our refineries in the USA, Canada, the UK, Portugal, Italy, and Mexico process raw sugar from our mills and third-party mills. Through the refining process, large quantities are processed into a range of sugar products such as granulated, liquid, brown and powdered sugars.
PACKING
Products are packaged and shipped to both industrial and retail customers. The former also receive product in bulk.
TRANSPORT & LOGISTICS
Our sugar is transported by a range of vehicles, including trucks, railcars, barges and ships.